Boris Johnson, the Mayor of London, has announced an eight million pounds boost for recycling initiatives throughout the region. The money from the London Waste and Recycling Board is intended to address the sixty five thousand tons of rubbish which are still being sent to landfill from the capital city each year.
The London Community Resource Network will oversee the recycling schemes which will be put in place throughout the city. In total, thirty five organisations from across the capital will be involved. The idea behind the scheme is to allow Londoners to dispose of their recyclable rubbish more effectively, ensuring it is recycled and reused where possible. Crucially, the initiative also hopes to overcome problems commonly experienced in the past when smaller groups were in charge of recycling. Creating a larger, centralised, consortium means that residents will now have a only one contact telephone number for recycling. This number will put them through to a ‘hub’ for the social enterprise, which can then deal will any and all, queries that residents may have.
Spreading the news of the new consortium will of course mean producing promotional products, promotional literature and promotional merchandise. When dealing with issues surrounding recycling it makes sound and ethical sense to use eco promotional products which themselves are made from recycled materials, or promotional merchandise produced from sustainable sources.
Promotional products such as recycled personalised pens, are an ideal choice for such a marketing campaign and a popular choice amongst councils throughout the UK. When you are supplying a new telephone number to customers (or residents) you will want to choose to advertise it in a highly visual way, on an item of promotional merchandise that can be kept to hand. Promotional pens fit the criteria perfectly and free pens are almost invariably welcomed by the recipient.