Caerphilly Local Council has become the only local council borough in Wales to hit its quarterly recycling targets (set at 40%). It hit a high of 49%, which compares to an average of 37%, for the rest of Wales. Caerphilly Local Council have clearly succeeded where others have failed.

A representative for the borough told Wales Online that it attributes its success to the simplicity of the system. Whereas some local borough councils throughout England have implemented kerbside collections consisting of up to nine different recycling bins, Caerphilly kept things simple for their residents – with a one bags fits all system. Employing a bi-weekly refuse collection system, a weekly food rubbish system and a free for all recycling materials collection, targets have been met by listening to residents’ cries for an easy to use scheme.

If councils throughout England insist in pursuing a multiple bin system, then in order to meet targets they may have to consider a more aggressive marketing campaign. Items of promotional products, literature and promotional merchandise can effectively facilitate this. Promotional products, such as recycled wall calendars and promotional merchandise, such as recycled pens, help as visual reminders to residents of the importance of recycling their rubbish.