Prime Minister David Cameron has unveiled plans to improve communities from the bottom up, by enacting a ‘Big Society plan’. The plan is designed to help local communities to get ideas up and running that will improve their areas. Speaking from Liverpool, the PM spoke of the four areas which have been chosen to help kick off his ‘people power’ movement.

 The locations that have been chosen are Sutton and Cheam (London), Windsor and Maidenhead (Berkshire), Eden Valley (Cumbria) and Liverpool City. Each area was chosen following petitions submitted asking to form projects in these areas.

Civil Servants will be on hand to help distribute funding – which is coming via the Government from dormant bank accounts – and will also help in handling legislation, promotional products, cutting through red tape and arranging promotional merchandise, where necessary.

One example of these projects is in Berkshire, where money will be used to improve local recycling rates by offering cash incentives to residents.

It is hoped that, given the ‘green’ ethos behind these projects, any promotional projects or promotional merchandise produced for these campaigns will be made from recycled or sustainable materials.